Episodes
Nov. 2, 2023
183 - Simplifying your business (part 2!)
In this episode, we dive deeper into the topic of business simplification by exploring offer complexity, marketing bridge complexity, and three other areas of complexity in your business. We chat about the importance of clarifying, pruning, and organizing
Oct. 26, 2023
182 - Fall launch recap: Our best launch ever!
Another launch of our WAIM Unlimited (un-boring) coaching program is in the books and we’re sharing all the exciting recap details with you...
Oct. 19, 2023
181 - 30-day content challenge stats + lessons learned
Our BIGGEST content project to date has come to an end and we want to share our initial findings, analytics, and emotions. There are a bunch of takeaways you can apply to your business too!
Oct. 12, 2023
180 - Simplifying your business
This week, we wanted to record an episode about simplifying your business, but also share how we look at a topic that might become one of our coaching sessions or a bigger article/video. If you like hearing how the proverbial...
Oct. 5, 2023
179 - What're we doing with coaching in 2024?
We have this phrase around the WAIM office (aka our living room) that’s the “Straddling Strategist.” It’s the idea that so many people are straddling between two ideas or two businesses and can’t quite go all-in on either. Th...
Sept. 28, 2023
178 - 4 lessons for your next big project
Last week, we announced one of our biggest content projects to date, the Calm Business Encyclopedia : 26 YouTube videos and articles that are an A-Z guide to helping you build a more predictable, profitable, and peaceful busi...
Sept. 21, 2023
177 - Introducing…Calm Business Encyclopedia!
After 5 weeks of hard work, we’re excited to announce our big content project! While it might not look like much in the first few days as we’re releasing content daily, after 26 days it will be a rich library (heyo!) of infor...
Sept. 14, 2023
176 - How we got out of the "video mud" by ignoring the blueprints
If you tuned into last week’s episode, you may have wondered if we survived the video recording “mud” we’d stepped into. Well, we’re happy to report we’ve turned a corner!
Sept. 7, 2023
175 - Our worst day of filming videos ever (OOF!)
Welp, the title says it all, we had our WORST day of filming videos in 10+ years of working together. Let’s talk about what went wrong and what we learned!
Aug. 31, 2023
174 - Avoiding burnout during big projects
How are we avoiding burning out with our 26-day content blitz project? And how the heck do you avoid feeling completely overwhelmed when staring at a HUGE to-do list??
Aug. 24, 2023
173 - Why we love 30-day challenges and our next one
We LOVE 30-day challenges but we haven’t done one as it relates to creating content in quite awhile. Welp, that’s all about to change with a content blitz we’re embarking on starting this week!
Aug. 17, 2023
172 - The next big move with our software product (and NEW segment!)
Weeeeeee’re back from our summer sabbatical! We kick things off by sharing a slightly new format for our podcast including a new segment called Calm Business Confidential.
June 8, 2023
171 - Dinosaur Park, AI Thoughts, A Cool Tool, and Summer of SaaS
It’s a grab-bag episode, folks! We’ve steered clear of talking about AI but decided to dip our toes into the topic this week while also sharing that we’re taking our summer sabbatical from content creation.
June 1, 2023
170 - Pros and cons of an "invisible" business
What does it mean to run a business that’s barely visible to the outside world? Without social media or consistent new content, can a business be successful and profitable?
May 25, 2023
169 - Jason interviews Caroline! (Part 2 of 2)
It’s Part 2 of 2 in a short interview series where we interviewed ourselves (lol!) This week, Jason is the interviewer and Caroline is the interviewee. Will Jason ask any questions not related to cinnamon rolls? Tune in to find out!
May 18, 2023
168 - Carol interviews Jason! (Part 1 of 2)
We are mixing it up the next two weeks and decided to interview… each other! This week, Caroline grabs the mic and asks Jason some hard-hitting questions about childhood, the beginning of his entrepreneurial journey, and more!
May 11, 2023
167 - 10 IMPACTFUL money decisions we made
It’s a money episode! Moneysode? Let’s chat about the big inflection points in our lives as it relates to money and how you can implement some of the decisions we made into your life (if it feels right to you!)
April 27, 2023
166 - Spring launch recap: All the juicy details!
Who out there LOVES a launch recap as much as we do?? Well, you’re getting all the details this week as we break down our *gulp* best launch yet of WAIM Unlimited!
April 20, 2023
165 - On getting older
Where do you land when it comes to the idea of aging? Does it scare you? Do you just see it as a natural part of life? We meandered through this topic!
April 13, 2023
164 - Instagram's invisible noise of comparison
We popped back on the Instagram train for two short days and were immediately hit with a wave of comparison. If you use social media every day, you might not even notice all the invisible comparison traps.
April 6, 2023
163 - The “Satisfied Striving” paradox
How do you balance the focus on “enough” when you’re incredibly motivated and inspired to chase all your ideas?
March 30, 2023
162 - Our "PRAM" framework to transition to digital products
We share our simple “PRAM” framework to help client-based biz owners move to selling online courses, ebooks, templates, or any digital product your little heart desires. Making the shift to digital products does NOT happen ov...
March 23, 2023
161 - 27 tips to get you from clients to digital products
We surveyed our audience and got some incredibly helpful advice from other biz owners who have made the transition from working with clients to selling digital products. From the ~200 responses, we found 6 common categories o...
March 16, 2023
160 - How to keep going when you can’t see results
It’s so easy to caught up in all the online biz success stories. You see faces and businesses that look and sound similar to yours, only they’ve had some astronomical success in a short period of time (which you’ve never expe...