Episodes
Dec. 17, 2018
Our 2018 Year End Review (and 2019 Preview)
For the past few years we've written individual "Year End Reviews" but since we combined forces with Wandering Aimfully in 2018, you now get ONE review to rule them all!
In this review we go over: What went well in 2018. What sucked about 2018. What surprised us about 2018. What we're planning for…
Dec. 10, 2018
The power of constraints and limitations
We've come to realize that constraints and limitations don't have to be bad things. In fact, we use them to our advantage often!
One of the most important parts of owning your own business is knowing how to avoid perfection and how to focus on completion. Over and over again we've seen the value …
Dec. 3, 2018
Authenticity isn't just a buzzword
Being authentic isn't just a tactic or strategy, it's the core of who you are as a person (and how you should run your business).
The word "authenticity" can be a bit buzzword-y these days but if lots of people are talking about being more true to who they are, we're all for that! The key though …
Nov. 25, 2018
Is minimalism right for you?
Becoming minimalists has had such a profound impact on our lives. It's not just about owning fewer things, it's about being more aware of how you live and what you let into your life.
In this week's episode, we share our journey through minimalism, how it's made us happier people, and how we use …
Nov. 23, 2018
Changes are afoot!
Our podcast and show, Wandering Aimfully: The Show, has officially ratcheted up a notch with our brand new recording studio called: The WojPod!
Our good friends Caleb and Jen Wojcik were kind enough to offer space in their home to have as a recording studio so we could better control the lighting,…
Nov. 18, 2018
The good, the bad, the ugly of customers
Customers are the life-blood of our online businesses but that doesn't mean we have to bend to their every whim. So, what do you do if you have a bad customer?
Is it possible to ensure you only end up with good customers? We talk about a few tried and true strategies we use to create the best exp…
Nov. 11, 2018
A conversation over tequila and wine (WAIM After Dark #1)
What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark!
We decided to keep things a little less formal as far as the conversation goes. We poured ourselves some adult beverages and explored these topics: When is it appropriate to start liste…
Nov. 5, 2018
How to handle toxic friendships
Friendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults.
We also share specific examples of dealing with toxic friendships. Like, what happens if you want to make a big change in your life but you feel like a close frien…
Oct. 29, 2018
Practical ways to increase confidence
We aren't going to lie to you and say that becoming a more confident person happens just because you want it to. However, we do believe that there are practical ways you can increase confidence and we explore them in this week's episode.
Because we try to keep things as real as possible, we also s…
Oct. 22, 2018
Should you co-mingle finances?
Money is a tricky subject, especially in a relationship! How do you split bills? Who pays for what at certain times? When do you decide to combine bank accounts (or do you??)
These are the hard-hitting financial topics we discuss in this week's episode. We share how we look at our income and expen…
Oct. 15, 2018
Our current marketing strategy and the future of marketing
Marketing can be something you enjoy or the part of your business you absolutely loathe (and most likely avoid). In this episode, we break down the marketing strategies we've used for the past few years. Spoiler alert: Email marketing has been THE BEST form of promotion for us and we'll share why w…
Oct. 8, 2018
Our up and down journey with working out
We fully admit that our journey with physical exercise hasn't been perfect over the years. It's been hard for us to find a sustainable exercise program that we didn't hate. One of the most difficult things we explore was how much society and the people around you can impact how you view fitness and…
Oct. 1, 2018
When was the last time you took a big risk?
Whether it was thinking Jason could get paid to wear t-shirts for a living, Caroline quitting her perfectly great job after college, or moving clear across the country with $100,000+ in debt and almost no plan, we're no strangers to taking risks.
In this episode of Wandering Aimfully: The Show we…
Sept. 20, 2018
Let’s talk about therapy and mental health
In our household we don’t see going to therapy as a weakness, we see taking care of mental health as something vitally important. Caroline shares her experiences going to three different therapists, while Jason breaks down what it’s like to support your significant other while going through difficu…
Sept. 16, 2018
Who are Caroline and Jason Zook?
We weren’t bitten by any radioactive spiders (thankfully!) but we do have origin stories of our own and share them with you in this episode. We share the experiences that shaped us into the creative entrepreneurs we are today, including our upbringing, our very different college experiences, and th…
Sept. 16, 2018
What is Wandering Aimfully? Start here!
Who the heck are we? What is Wandering Aimfully? Is this podcast right for your earballs (aka ears)? We’re Caroline and Jason Zook, a creative husband and wife team who believe in living life and running businesses on your own terms. This episode will introduce you to us and give you an idea if thi…