Episodes
Jan. 30, 2025
232 - Tools for managing self-sabotage
Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less? Whether it’s hiding in your “creation cave” or avoiding sending sales...
Jan. 23, 2025
231 - Invent a new social media app? (and other Qs!)
If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken? These questions and more came from our podcast...
Jan. 16, 2025
230 - The BEST tool we've used in years!
Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for ...
Jan. 9, 2025
229 - Predictions for 2025...
We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol). This yea...
Dec. 16, 2024
228 - Our 2024 review and 2025 preview
2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025! We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointi...
Dec. 12, 2024
227 - How'd our first Black Friday deal in 7 years go?
It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went. We cover: What we sold, what it took to put the sale togeth...
Dec. 5, 2024
226 - A (real) messy convo about social media
We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we ...
Nov. 28, 2024
225 - Top 5 marketing tactics to use in 2025 (draft style + Thanksgiving!)
When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new bu...
Nov. 21, 2024
224 - We're back from 5 weeks of travel in the U.S....
The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it...
Oct. 3, 2024
223 - Our fertility journey (so far) | Two early miscarriages in 3 months
TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemica...
Sept. 26, 2024
222 - Our Fall Launch recap (sales #s and takeaways!)
It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch. Spoiler alert: For the second launch in a row, we did N...
Sept. 12, 2024
221 - Teachery's Lifetime Plan experiment results
Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it! In this episode, we talk about a huge shift in direction for Teachery as a business. What ...
Sept. 5, 2024
220 - Deconstructing our pre-launch strategy
If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes. Over the past 10 years, we’ve used pre...
Aug. 29, 2024
219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview)
What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products? We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intui...
Aug. 22, 2024
218 - Are Done-For-You courses the new thing?
Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!) In this episode, we talk about a big ...
Aug. 15, 2024
217 - From 7 sales to $30,000 launch (Wayne Fick interview)
We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with cli...
Aug. 8, 2024
216 - Evergreen vs Launching 👀
Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is ...
Aug. 1, 2024
215 - This is the #1 key to getting MOMENTUM
Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each mont...
July 25, 2024
214 - 4 tips to never have a FAILED launch again
Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you. We know firsthand the excitement and hard work that goes into creating ...
July 18, 2024
213 - Behind the scenes making our next product
We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital produc...
July 11, 2024
212 - It’s so hard to get going again
We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those. If you’ve been...
July 4, 2024
211 - 8 weeks out from launching (our plan!)
We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch. This is our first enrollment period in over a year that incl...
June 27, 2024
210 - Should you hire a team??
There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you?? In this episode, we share our thoughts on keeping ...
June 20, 2024
209 - Will this content batching plan work??
Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. We’ve been on a break fr...