Alright. I am just gonna be totally honest. I am recording this at, 8PM, the night before our launch. And I, actually recorded this earlier today, but it sounded like absolute garbage when I was on a walk. So I'm I'm back here.
Jason:I'm keeping my voice down a little bit because Leon is already asleep, and Caroline is working on just some final things on our sales page. But I just wanted to share because I love kind of the the journey of getting to the launch day of products. And so for those of you who have not paid close attention to the vibecoding.2 website that we have been updating and maybe you don't read all of our email newsletters because all of our email inboxes are just a hot mess right now, I just wanted to share quickly and not spend too much time. So just to kinda take everybody back, we, last year, closed down our coaching program with Wandering Aimfully, and that was intentional because we just kind of truthfully saw the writing on the wall with the proliferation of use of AI and basically how it can answer any question you want faster than any human could ever do that. And for the type of information that we were sharing, it just didn't feel like we were gonna be able to keep up, and it kinda felt like we were gonna be fighting against a huge current.
Jason:And that's not to say good or bad either way. And I I think that plenty of knowledge work could continue, and there are so many great people teaching great things, and we learn things from people all the time. But it just felt like for us in the position we were in, we had been doing it for eight years, and we were just really ready for a change. And I think that combined with the use of Lovable as this tool that you could literally type into a chat box and it just makes things. It just makes landing pages.
Jason:It makes tools. It makes apps. It just it just makes ideas come to life, and it was so exciting for us all of 2025 to play around with that tool and even 2024. And I think that as we kinda made this plan last summer, we didn't really know where this was gonna go. We just knew these tools allow us as nontechnical people to be able to take our wild ideas and just bring them to life.
Jason:And that's so exciting. That's so amazing. And so fast forward to the start of this year, and we kicked things off with, you know, not really knowing how to start this idea because it was a whole new adventure for us. And we said, let's just let our community decide. So let's just put two ideas that we have been thinking about and talking about for a little while up for vote.
Jason:Let's make sure that it's a paid vote because just voting with a thumbs up doesn't mean much, and it doesn't mean someone's gonna pay for something. So let's actually have people put money behind their vote with just a $20 kind of, like, funding thing, like a very small crowdfunding thing, if you will. And that went really well. I mean, think in the first day we had over a 100 people purchase, which was or maybe the first week. Think it was the first week.
Jason:I don't have the exact figures. Again, it's 8PM. I'm just trying to like share this, you know, and and get us a thing out there that tells people that we're launching because we've been so heads down building, which I'll get to in a minute. But we had that go really well. And so what ended up winning was what we were calling VoiceReal at the time.
Jason:And it kind of just spurred us. Okay. Now we gotta get started. Like, it's all well and good to say you have an idea, but now we have to build it. And so I took it upon myself to take the lead on working in Lovable.
Jason:And full disclosure, I think we have about 25 projects or more in our Lovable account, and we have launched one of them. And it's not even for sale. It's just a accountability game that we run-in our Slack channel, and it's fun and it's cool, but, like, really almost no one I mean, no one outside of Wayne knows it exists. And, you know, that's kind of like that's all well and good and it's great, but like you need an app to to be a business, it's gotta be out for people to be able to buy it and use it and whatever. So anyway, I started building it.
Jason:And so this is the first time I've ever worked with building a video tool of any kind. So I had to learn as much as I could as quickly as I could while just literally typing into the chat box. And so in the first week, I felt really proud because we got a lot of our core ideas down. We got the ability to upload an audio file and it would transcribe it and it would smartly cut it into scenes, which are basically just like really think about it as like three or four second clips of things you would say because you can't really hold someone's attention for longer than that in video. And if this is going to be a tool where it's not really meant at the moment for talking head videos, it's more meant for narrated videos, call them faceless videos if you want, and you are just you're saying a script and you're putting b roll over it and, you know, that's kind of how you want your videos to come together, then we got that part done pretty quickly actually.
Jason:We were able to upload a file, get a transcript, broken in the scenes, and then attach b roll clips to it. So just any video clips, anything, any graphics that you're making in Canva or anything else that you can export as a little video, you can just toss on there or just like grabbing your phone and filming around your house, you know, going to a coffee shop or anything like that. And it was really exciting because in the first couple of days, it was like, my gosh, like, this is gonna come together pretty quickly. And then all of a sudden, I tried to preview a video and everything kind of fell apart. Clips didn't match up.
Jason:The timing was off. It was freezing. And I was like, uh-oh, we we've we've kind of bit off more than we could chew. Then we had to realize like we were literally three days into trying to build this and we had already built a bunch of So by the end of the week, I think I had, like, a moderately functioning thing. Maybe it could export.
Jason:I don't even remember at this point. It feels like two years ago, but it's only two months ago. And literally at the end of that, we we were like, okay. We we are taking three weeks off because we're going back to The States to take Leon to see our families. And we just have like, this was planned for a long time, and we're just gonna take a break.
Jason:And actually, I think that ended up being a really good thing for us because it forced me to step away from Lovable. And in that time, we didn't have a lot of free time. I saw some people randomly talking about Claude code, and I I think I saw a couple of YouTube videos about it. And I started looking into it, and I was like, is really interesting, and people are saying this is incredibly powerful. And I know that the Claude Opus model is in Lovable, but I also know that Lovable switches models left and right, and so you're not always getting the best model because that's how they keep their costs down.
Jason:I was like, let me just try and look at Claude code. And so I I remember downloading the the Mac app for it, and I got into it. Was like, okay. Like, it's not too intimidating. It's just a chat box just like anything else.
Jason:And there is like a little preview window that you can look at, but it's a little bit different than Lovable. You have to, tell it to open a local host and, some other things. And it does look it does look at just files on your your computer. So, like, it could it could not be so technical. But, anyway, as I started to use it, I was like, oh, this is this seems pretty powerful.
Jason:Like, it seems like it's a little bit smarter. It seems like it knows what it's doing maybe a little bit better. And it also the thing was really, really mind blowing is that I would give it a problem. And in Lovable, it's just gonna basically kinda like give you a response. Maybe it'll think for like, I don't know, thirty seconds sometimes.
Jason:You know, sometimes it'll give you a full plan. It'll think for a little bit longer. But it it feels like it just kinda like goes to the next step and then stops. Cloud Code feels like it like it's like, hey. Yeah.
Jason:I'm gonna sit down. I'm gonna think about this and I'm gonna do some work. And I don't even remember what project I was working on, but I remember I gave it a task and it was like, okay. Let me go research this, come back. And it it literally worked for one hour.
Jason:It asked me no questions. It came back. It had fully solved whatever the thing was that I was playing around with. And I was shocked. I was like, I would have had to do this with Lovable for like four to five hours, and I would have been banging my head on the wall to get to this point.
Jason:So anyway, the the point of that is we come back from this trip and I'm like, I think I'm gonna try to move, you know, voice reel at the time, scene roll. I'm just gonna call it scene roll moving forward because we did change the name of it basically at that time and that's what we decided on. I'm gonna move it into CloggedCode and I'm gonna see what happens because it wasn't really fully functioning anyway. So if I had to start over from scratch, it was not gonna be the end of the world. I'd only spent one week on it.
Jason:And what I really loved about CloggedCode is it basically took the code base that Lovable built because it's connected through GitHub and it started working on it. And it just literally started looking for bugs. It started looking for things that were wrong. I told her the things that I couldn't get Lovable to do, and it just like identified like this entire list, and then it just started working. And I remember telling Caroline that first day, I think in like the four hour work block that we had in the morning or maybe it's three hours, I think I talked to Claude Code like four times for like just a couple sentences.
Jason:And the rest of the time it was just building. And now I don't know if it's necessarily building the best code. I highly doubt it. I don't know if it's building the most efficient ways. I highly doubt it.
Jason:But for us as nontechnical people, it is it's doing things and it's actually doing them. And so I I was really, really excited by that kind of beginning thing. And so Caroline at the same time, she was starting to work on the full brand for Scene Role and she was starting to kind of look at Clogged Code as well. And we both kinda just got into it and and just really were like, yeah, I just think this is the way to go. So I moved forward working on it for about a week.
Jason:I was just kinda knocking out features. We were working on stuff. I was feeling really good. And then I hit the previewing and exporting feature of it again, and that derailed me for like an entire week. Like, I'm not kidding you.
Jason:I went multiple days working on it and just it just would not work. It just could not get it right. And I'll save you all the boring technical details because I don't think anybody listening to this actually cares. But essentially, the very short version is because it's not an app that you have on your phone and it's not something that just works like on your device, it works in the browser. We really have to do some tricky things to be able to compile your video together and not just like clog up your entire browser's resources or your phone browser's resources.
Jason:And and it is it's very difficult. And and I am you know, will fully admit, I don't think it's doing that perfectly right now. But I will say as of recording this, it is working very well. It just could be more efficient at how it does it. And and actually today, which is like literally two weeks after all the work that I was doing, I finally hit like an unlock on working with Cloud Code where we figured out how to get previewing and exporting about like eight times faster than it was.
Jason:So I was working with, a one minute long recorded clip to start in Scene Roll. I was just doing a test clip I recorded, like, just, like, part of our Switzerland trip in 2022. I was just recounting some of the trip. And I grabbed a bunch of clips from my phone in Scene Roll. And actually for me, I I prefer to work on desktop.
Jason:I don't love working on mobile. I think it's just the smaller screen. So I just basically like airdrop all the clips to my computer really quickly and I just drag them into Scene Roll's vault and I make a folder and I record this like one minute audio and then we had this new feature called Magic Match where we've always had the ability when you upload clips where it tags them automatically for you and then we had this little suggestion engine when you're and if you've never used the app, this isn't gonna make a lot of sense to you, but essentially you have this transcript, which is just sentences of your your video ready for you to add b roll to. When you add your b roll clips, you get this little kind of like scene viewer where you can see the video and you can play the audio and you can kinda see how it's gonna go. And we could kind of match that up before, but then Caroline worked on this magic match feature using Clog Code and it became a lot smarter and it became a lot better.
Jason:And it's by no means perfect yet, but again, we've only been working on this product for like six total weeks. And and most of that was like, you know, branding and travel and some other stuff. And so I did this Switzerland video and I hit this magic match thing. And I will say that from the time that I started to be like, I'm gonna make this new project. Let me grab the clips.
Jason:Let me record this audio. It was five minutes later, and I had a one minute long vertical video I could post on Instagram that maybe needed three clips out of 24 clips to be updated. Like that and and all I had to do was just to go in, press x, choose another clip from my little vault that I wanted. And so that moment for me today, I was like, wow. I'm really excited about this.
Jason:Like, this to me is such a much faster and simpler way to edit videos. And listen, we love Descript. Like, we've used Descript for years and it is really what the inspiration was to build Scene Roll, but just with a lot less features. Like, Descript is just like it's trying to be a power player in video editing now and there's just a lot to it, and we do appreciate what it does. But for a lot of us, like, we just don't need all that extra stuff.
Jason:And I do think Scene Roll definitely needs a couple of bigger features that we, you know, we've had on the list from the beginning. Like, we really wanna do captioning so that that can be done quickly. Although, like, you can take your finished video from Scene Roll, drop it into the Instagram edits app or CapCut or even Descript, and you can throw captions on very quickly and just go ahead and then export and you're done. But we'll figure that out. We we do wanna add more features, so we'll cross that bridge.
Jason:But, you know, getting to this place where we started with this idea in January, I worked on an MVP, we took a break for three weeks, we completely switched the tools we were using to build it, we went from feeling like I was just bashing my head against the wall and it was never gonna get anywhere to now today, the day before launch, it was working the past couple days, but it was so slow. I mean, it would take like three minutes to export that one minute video. And after today, it takes, you know, when you hit preview, you watch it back because you wanna make sure everything looks good. So it takes like a minute. Then you hit export and it takes like twenty seconds or less and your video is ready to go.
Jason:And that to me is just, it feels so good. Like this is what I want the product to be and there's a lot of stuff that we need to improve. There's a lot of edges we have to figure out. We've been working on this for so little time, but I'm really excited. So that kind of leads me to the night before lunch and me being downstairs in our other bedroom, you know, laying on a bed telling you the story.
Jason:I'm just so excited for getting this in the hands of other people. I know there are gonna be bugs, which is why for our launch we're offering this crazy multiplier bonus of credits. So the way that the app is gonna work, we're not doing a monthly subscription, then we're not doing any monthly fee stuff. We're doing a usage based model. A, because we've never done it and B, because I think it just kinda makes the most sense and it's kind of how we use AI tools and it just feels kinda like the best way to do it.
Jason:So you essentially pay for this launch. $1 gets you one credit. And the only time you have to use a credit is when you export a video. So it's kind of like the last piece of the puzzle that you have to do. So you really don't have to use credits until your video is like a 100% ready to go.
Jason:And so we have like AI transcription when you're starting the video, that's included, no cost to you. We have the actual like hosting of the video files and footage behind the scenes. We have to pay for that, it's no cost to you. But when you're ready, once you've previewed the video and you wanna export it and then put together this HD video for you, that's where you do pay one credit, so that's $1. But the funding that we're doing for the launch is we're doing this kind of multiplier bonus is the thing that we thought about.
Jason:And for anybody who's been around for a while and you know, the bump sale pricing that we've used a couple times where it starts at a dollar and then the next person who buys pays two pays $2, the next person after that pays $3 and it just goes up, bumps every dollar, every sale. This is kind of the reverse. So what we're doing is we're gonna start with a 12 x multiplier. So essentially, if you spend $20, which is the minimum credit pack you can buy, you get 240 credits instead of 20 credits. So kind of like our normal pricing, you know, is gonna be like one to one or something like that.
Jason:We might do a little bit of a bonus there, but if it's $20 that you spend tomorrow, you get you're the first person to buy, you're gonna get a 12 x bonus. You'll be you'll get 240 credits. That's two hundred and forty one minute Switzerland videos you can export out of Scene Roll. And I don't know about you, but I have not posted two hundred and forty one minute videos pretty much in my entire life. So I think there's plenty of room that you can have for video creation for a very long time with those credits.
Jason:But then the fun thing that happens is then the next person that buys gets a 11.9 multiplier bonus, and then the next person 11.8, and then the next person 11.7. So every person that buys, the multiplier goes down by point one, and then we'll cap it at three x. So then for this launch week, if it gets all the way down to three x, which I think it's like I think it's maybe like 80 or 90 buyers to get from 12 x to three x, then it'll stay at three x. And so you're still gonna get three times bonus. So you're still gonna get sixty one minute videos that you can export for $20, which I think is just an amazing deal in itself.
Jason:And, yeah, I I think that there's some really fun things coming to Scene Roll that we really wanna work on. But I think even just this very bare bones first version of the app, like this version one point o that we're putting out in the world, it can help you go from, I have an idea, I wanna talk into my phone for a minute, and you wanna talk directly into scene role for a minute, you can do that. I'm going to take some b roll clips around my house or out of the coffee shop or I already have a bunch on my phone or I'm just gonna use some stock video because I don't mind doing that and some stock video that I like looks good. We have a built in integration where you can get that or you can get it from whatever sites you want. And then you just match the b roll up to your scenes, do a couple of, you know, tidying up things of clips that you want in better places, you export and you're good to go.
Jason:And so I'm really excited for this product to be out in the world. I know that it is an ambitious product to start with a video product. I now realize that maybe that wasn't the right way to go, but it taught us a lot and we had a lot of fun building it even in the tough nights. I will say this this working on this app has definitely kept us up for later nights than we've been up in a very long time. And I think in a good way, not necessarily for like our sleep scores and like that type of thing, but in a good way of like, we're really excited about this.
Jason:Like, we're really having so much fun building these products or at least this product and can't wait to build the next one and like start over and get to take all the lessons that we learned from this one and apply those to the next product that we build because we know it's gonna be so much smoother the next time around. And it's not gonna be a video product, so it's gonna be even smoother than smooth. So yeah, if you wanna check it out, it's at sceneroll.com. The launch bonus is gonna go for a week with that multiplier. As soon as it hits three x, it's just gonna stay there.
Jason:And then after the week is over, it'll just go back to being a one to one or something like that. We haven't decided yet. But we hope you check it out. And if you're a Waymer listening to this, we really appreciate all your support over the years. You've already gotten an email about your credits and the awesome bonus that we gave you.
Jason:And then if you're a founding member who actually paid the $20 to pre fund the idea before it even existed, we also sent you an email and we gave you what we hope you see as a really nice bonus on that and the credits that you get to start. And if you wanna buy more credits, if you're a Weymour or someone listening to this, you just wanna support us another $20, we would love to have it. But also if you just wanna share SCENE ROLL and the launch tomorrow or in the next couple of days, we really appreciate that as well. Alright. I gotta wrap this up because it's now almost my bedtime, and I still have a couple of things I gotta do before the launch tomorrow.
Jason:Okay. Thanks so much. Bye.