Episodes
Dec. 16, 2024
228 - Our 2024 review and 2025 preview
2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025! We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappoint…
Dec. 12, 2024
227 - How'd our first Black Friday deal in 7 years go?
It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went. We cover: What we sold, what it took to put the sale toget…
Dec. 5, 2024
226 - A (real) messy convo about social media
We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we…
Nov. 28, 2024
225 - Top 5 marketing tactics to use in 2025 (draft style + Thanksgiving!)
When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new b…
Nov. 21, 2024
224 - We're back from 5 weeks of travel in the U.S....
The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how i…
Oct. 3, 2024
223 - Our fertility journey (so far) | Two early miscarriages in 3 months
TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemic…
Sept. 27, 2024
222 - Our Fall Launch recap (sales #s and takeaways!)
It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch. Spoiler alert: For the second launch in a row, we did …
Sept. 12, 2024
221 - Teachery's Lifetime Plan experiment results
Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it! In this episode, we talk about a huge shift in direction for Teachery as a business. What…
Sept. 5, 2024
220 - Deconstructing our pre-launch strategy
🌟 One week left to join WAIM Unlimited! 🌟 Never have a flopped launch again! Our newest resource is our Calm Launch Formula ✌️🚀 which will help you identify your offer and audience, write your sales page copy and sales email…
Aug. 29, 2024
219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview)
📣 WAIM Unlimited is OPEN! 📣 Our un-boring coaching program is now open for enrollment! Get immediate access to our newest resource, the Calm Launch Formula ✌️🚀, which will help you create an entire launch plan (offer details…
Aug. 22, 2024
218 - Are Done-For-You courses the new thing?
Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!) In this episode, we talk about a big…
Aug. 15, 2024
217 - From 7 sales to $30,000 launch (Wayne Fick interview)
We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with cl…
Aug. 8, 2024
216 - Evergreen vs Launching 👀
Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is…
Aug. 1, 2024
215 - This is the #1 key to getting MOMENTUM
Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each mon…
July 25, 2024
214 - 4 tips to never have a FAILED launch again
Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you. We know firsthand the excitement and hard work that goes into creating…
July 18, 2024
213 - Behind the scenes making our next product
We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital produ…
July 11, 2024
212 - It’s so hard to get going again
We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those. If you’ve bee…
July 4, 2024
211 - 8 weeks out from launching (our plan!)
We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch. This is our first enrollment period in over a year that inc…
June 27, 2024
210 - Should you hire a team??
There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you?? In this episode, we share our thoughts on keeping…
June 20, 2024
209 - Will this content batching plan work??
Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. We’ve been on a break f…
June 13, 2024
208 - A BIG shift in our content focus
After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe? One thing we know for sure, we’ve always operated Wanderi…
June 6, 2024
207 - We found a solid article writing process
Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out! Writing informative …
May 30, 2024
206 - We hired an SEO strategist for Teachery, here's their plan...
Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode. The report we got back from an SEO Strategist does confirm that ke…
May 23, 2024
205 - How video went, what content goes where, scrapping our goals
The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too). There has been ONE clear fr…