Episodes
Feb. 4, 2021
074 - Measuring "Life Metrics"
It's not often we say we think this is an *important* episode, but we really think this is an important episode for all our creative biz owners out there.
Jan. 28, 2021
073 - Staying the course
When do you stay the course with your business and when do you mix things up?
Jan. 21, 2021
072 - Dealing with hard stuff
This week’s episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pass away, thankfully) is tr...
Jan. 14, 2021
071 - "Intention"
In this week’s episode, we take on one of the biggest buzzwords around, “ intention .” First up, we do our best to define intention without using the word intention . 😂 Then, we share some of the biggest and smallest intentio...
Jan. 7, 2021
070 - Habits for normal people
Listen, James Clear (author of best-selling book Atomic Habits ) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to make some changes in our liv...
Dec. 22, 2020
Bonus Ep: The Christmas Movie Draft!
Hold on to your butts, it’s our first-ever Top 5 Draft on the podcast. We decided to rank our Top 5 Christmas Movies using a fantasy sports draft format (snake draft for this one). Then, we obviously had to argue about each o...
Dec. 17, 2020
069 - Year-End Review
Welp, 2020 is finally nearing its end and it's time for us to look back. We really like doing year-end reviews as it helps us see where we've been, what we've learned, and what we can improve/change moving forward. Grab our Y...
Dec. 10, 2020
068 - The last 5% of a project
No matter what you're creating, the last 5% of a project is ALWAYS the hardest part (and sometimes it can take as long as the first 95% - eeeek!) In this week's episode, we share our journey of completely redesigning our onli...
Dec. 3, 2020
067 - Longevity vs Legacy
There's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. It can be really hard to m...
Nov. 26, 2020
066 - The last 10 years...
HOLY MOLY, PEEPS! Get ready to hop in the Zook 👩🏻🦰👨🏻🦲 time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!) Did you know our relationsh...
Nov. 19, 2020
065 - Our proven content strategy (aka Content Salad)
We've been doing this online business thing for many years and the one thing we keep coming back to with every business we start is a specific framework for creating content. Spoiler alert: Social media is always the LAST par...
Nov. 12, 2020
064 - These weird things help us run our businesses
When it comes to making our work more enjoyable, we are always on the lookout for helpful or weird things. In this episode, we share 10 things (5 for each of us) that help us run our businesses and enjoy our daily work. They ...
Nov. 5, 2020
063 - Should you push through or pull back?
One of the toughest decisions, when you work for yourself, is deciding when you should PUSH THROUGH and when you should PULL BACK. In this episode, we share our experiences of times when we had to push a bit harder to meet a ...
Oct. 30, 2020
062 - A subtle reframing that's helped us a ton
We are conditioned to get as much done as quickly as possible in life and business, but is that the best way to do things? And how can we enjoy more of the mundane tasks in life? In this episode, we share a subtle reframing t...
Oct. 22, 2020
061 - What to do when future plans fall apart
If you’re anything like us, 2020 has really thrown your future plans for a loop. We had some pretty big goals to move to Europe in 2021 and live abroad for a year. That isn’t going to happen. So, what the heck do we do now? D...
Oct. 14, 2020
060 - How we work together
We've worked together in some capacity for nearly 10 years 😱. It hasn't been all sunshine, rainbows, and gumdrops, but for the most part, we have a really great working partnership! So, how do we do it? How do we work togethe...
Oct. 8, 2020
059 - "Calm businesses"
For years we've been trying to get off the treadmill of "running our businesses" and trying to focus on slowing down, having less stress, and running... calm businesses. The idea of a calm business is to ask our recurring que...
Oct. 3, 2020
058 - 3 reasons your business isn't making money
You have a business and it's not making money... let us tell you why (from our own experience, obviously). The three reasons your biz might not be making money aren't the ONLY reasons but they are the mistakes we've made in t...
Sept. 24, 2020
057 - The 5-step business process we use all the time
For years we didn't have a process to help us understand the most important things to focus on in our businesses. We would jump from working on the product, to marketing, then to our ideal customer avatar, then think about ou...
Sept. 17, 2020
056 - Shit sandwiches
Mark Manson wrote a quote that we learned about from Liz Gilbert in her book, Big Magic. The quote is, “everything sucks, some of the time. You just have to decide what sort of suckage you’re willing to deal with. The questio...
Sept. 10, 2020
055 - What brings you purpose every day?
If you're like us, you can find yourself feeling stuck in the daily slog of work. But what if you reframed the work you were doing? What if you asked yourself during every task... what is it all for? Could the majority of the...
Sept. 3, 2020
054 - How have our fears changed over time?
From working with clients, to selling our first digital products, to running software companies, and then building a membership community, we've experienced all sorts of fears along the way. This week, we wanted to share our ...
Aug. 27, 2020
053 - Should you switch from product launches to a membership?
As online business owners, we tend to think the grass is always greener. Specifically for this episode, we want to talk about the green-ness of the grass when it comes to product launches (online courses, ebooks, etc) versus ...
Aug. 20, 2020
052 - Do we need social media?
We've been heavy social media users since Jason ran his IWearYourShirt project all the way back in 2008 (which is basically an entirely different millennium in the Internet age). Since that time we've realized the negative to...