Episodes
May 13, 2021
088 - FOMO, NO MO!
FOMO… We all deal with it! Whether it’s the latest craze of NFTs or a hot new social media app everyone is talking about, how the heck do you know when to ignore the fear of missing out (FOMO)? We chat about that!
May 6, 2021
087 - How we argue
This episode gets JUICY! Okay, so, not really. Buuuut, we do share a lot about our relationship and how we navigate difficult discussions (aka arguments, disagreements, etc).
April 29, 2021
086 - The art of making it hard (LOL)
We promise this isn’t a dirty episode and you ARE listening to the right podcast hosted by us (Jason and Caroline Zook - lol)! In this episode, we talk about how adding friction and additional work for your customer/subscriber/follower can actually be a G
April 22, 2021
085 - Life after COVID-19?
We're not pretending COVID-19 is over and done with but with vaccines rolling out there are some "normal" life things we can see off in the distance. We wanted to chat about those as well as the anxious feelings many of us are experiencing after being loc
April 15, 2021
084 - Ignoring societal (and familial) pressures
If podcast descriptions could have emojis, this one would be filled with the "grimace" emoji... We're talking about societal and familiar pressures and how we've gone against them in our lives (and how you can too!)
April 8, 2021
083 - Everything we've learned about paid memberships
In just 3 years we've taken our paid membership community from $0 to $25,000 in monthly recurring revenue (MRR). In this episode, we break down the eight major steps we've taken to make that happen. You can read the accompanying in-depth article here: htt
April 1, 2021
082 - Setting boundaries and saying "no"
One of the hardest lessons we’ve had to learn over and over again is saying “no” and staying true to our boundaries.
March 25, 2021
081 - Answering your (really great!) biz questions
What season of business are we in right now? How do you gain confidence in your pricing? How do you balance client + digital product work? What advice have we've given that we'd change? Wait... Super Mario originated from the...
March 18, 2021
080 - Kick perfectionism to the curb!
If we've learned anything in all our time as online biz owners (and humans existing with other humans) it's that perfectionism DOES NOT SERVE US. Instead of perfection, we like to focus on completion and imperfect action. Per...
March 11, 2021
079 - How important are original ideas?
To succeed in business, does your idea have to be truly original? Do you have to come up with the most unique business concept ever? Or... has everything already been done? Let's discuss! When it comes to ideas for business p...
March 4, 2021
078 - Let's talk MARKETING
Marketing your online business can be confusing and overwhelming but our goal in this episode is to change your perspective on marketing AND give you concrete marketing ideas to try moving forward. Marketing, marketing, marke...
Feb. 25, 2021
077 - Okay, what's up with Clubhouse??
Should you start using Clubhouse to grow your biz? What about TikTok? Do you need to create Instagram Reels? When should you jump on new trends and when should you avoid them... let's discuss!
Feb. 18, 2021
076 - Did you know we have a second business?
Did you know we have a second business outside of Wandering Aimfully? It’s a SaaS (software as a service) product called Teachery that helps people create and sell online courses.
Feb. 11, 2021
075 - 36 questions that lead to love
Will our marriage survive these questions posed by a prominent psychologist? Let's find out!
Feb. 4, 2021
074 - Measuring "Life Metrics"
It's not often we say we think this is an *important* episode, but we really think this is an important episode for all our creative biz owners out there.
Jan. 28, 2021
073 - Staying the course
When do you stay the course with your business and when do you mix things up?
Jan. 21, 2021
072 - Dealing with hard stuff
This week’s episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pass away, thankfully) is tr...
Jan. 14, 2021
071 - "Intention"
In this week’s episode, we take on one of the biggest buzzwords around, “ intention .” First up, we do our best to define intention without using the word intention . 😂 Then, we share some of the biggest and smallest intentio...
Jan. 7, 2021
070 - Habits for normal people
Listen, James Clear (author of best-selling book Atomic Habits ) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to make some changes in our liv...
Dec. 22, 2020
Bonus Ep: The Christmas Movie Draft!
Hold on to your butts, it’s our first-ever Top 5 Draft on the podcast. We decided to rank our Top 5 Christmas Movies using a fantasy sports draft format (snake draft for this one). Then, we obviously had to argue about each o...
Dec. 17, 2020
069 - Year-End Review
Welp, 2020 is finally nearing its end and it's time for us to look back. We really like doing year-end reviews as it helps us see where we've been, what we've learned, and what we can improve/change moving forward. Grab our Y...
Dec. 10, 2020
068 - The last 5% of a project
No matter what you're creating, the last 5% of a project is ALWAYS the hardest part (and sometimes it can take as long as the first 95% - eeeek!) In this week's episode, we share our journey of completely redesigning our onli...
Dec. 3, 2020
067 - Longevity vs Legacy
There's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. It can be really hard to m...
Nov. 26, 2020
066 - The last 10 years...
HOLY MOLY, PEEPS! Get ready to hop in the Zook 👩🏻🦰👨🏻🦲 time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!) Did you know our relationsh...