All Episodes

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we’re breaking down:The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)What we’re doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025If you’ve ever had a launch that didn’t go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what’s next for us!🔗 See our fancy new office at https://wanderingaimfully.com/now***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has been like for both of us.We’re covering:The fertility challenges we faced (Ep #223), including two pregnancy losses and the diagnosis that changed everythingWhat it was like to start daily blood thinner injections and progesteroneHow we found out we were pregnant and why it felt different this timeCaroline’s first trimester experience (hello, nausea and fatigue)Jason’s deep emotional reflections (aka, his attempt to share feelings 😂)How we’re adjusting work and life for this big transitionWe’re incredibly grateful for this moment, and we also want to acknowledge that fertility journeys are deeply personal—if you’re in the thick of it, we see you and are sending so much love. 💛***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.🎙️ Listen to Jason’s episode on the How To Money podcast: https://podcasts.apple.com/us/podcast/launching-an-offbeat-and-sustainable-business-w/id1337718773?i=1000697828135 🍪 Try Jason’s fantastic chocolate chip cookie recipe: https://cooked.wiki/saved/5c71efb8-0c69-431f-957f-6d43e9a40daf ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer are:Who do you help?Why does your business exist and why would someone choose you over your peers?What problem does your business solve?How do you help them solve it?We hope this episode gives you a JOLT of inspiration and motivation to move forward if you’ve been feeling stuck!🔗 You can join our 6-Month Coaching Kickstart if you need additional support and coaching: https://wanderingaimfully.com/6-months 📬 Send us an email https://waim.co/contact if you want the coaching session mentioned in this ep!***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. In this episode, we share 7 huge changes/shifts we’ve seen in the online business space. Some are obvious (🤖👀) and some have snuck up all of us. The most important takeaway: You can either fight the current of change or you can turn into it — as much as feels right to you — and make a few concessions to continue to have a thriving business in 2025!🔗 Links:Use offermath.com to pick your next idea!Watch Jason build OfferMath: https://youtu.be/FMq4CRNBlw0  Our Lovable affiliate link: https://bit.ly/jasonlovable Content video: https://waim.co/previews/content ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

If you can’t tell, we are pretty bullish on no-code tools right now and we’re excited to share this episode talking about how we built an accountability app/game for our membership community!We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we’ve been using is called Lovable and you don’t need to know anything about databases, code, Github, etc. You just need to be able to type in a chat prompt (like GPT).Let us be clear, no-code does NOT mean no effort. Building anything takes patience, time, and a willingness to learn new things and fight through the ups and downs. But, we are so excited with what we’ve been able to create with our WAIM of Stones accountability app for our WAIM Unlimited members. And we’d much rather spend our time creating long-lasting tools that solve problems as opposed to publishing vertical video content that lasts 24 hours at best.🔗 Links:https://bit.ly/jasonlovable (our Lovable aff link)https://youtu.be/FMq4CRNBlw0 (watch Jason build a tool with Lovable)https://wanderingaimfully.com/join (join WAIM to use the app!) ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

With all the hullabaloo around the TikTok ban, it’s got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? We’ve been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it’s TikTok, IG, YouTube, etc, we believe it’s never been more important to grow an email list that gives you some control over your audience. Have a listen to this more casual conversation around the topic of marketing and what we’d do at all stages of your business journey (starting from scratch, some experience, or many years under your belt). ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We’re all guilty of it, but how can do it a bit less?Whether it’s hiding in your “creation cave” or avoiding sending sales emails so you don’t feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)We highlight 4 ways we’ve encountered self-sabotage and that we see from a lot of our community members. Then, we give you action steps to overcome the sabotage and change things for the better! ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we’ve taken? These questions and more came from our podcast producer (GPT 😂). There were some fun topics and we hope you enjoyed them. Let us know if you did and we’ll keep the AI-generated questions coming for future episodes.Also, we did mention Lovable again, the AI app we’re gushing over to help us build tools without code!🔗 Try it for free at https://bit.ly/jasonlovable (aff link)***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Today we’re excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We’ll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!The tool is called Lovable and it’s a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).🔗 Try Lovable for free at https://bit.ly/jasonlovable (aff link)Lovable is the first AI app we’ve used since GPT that truly feels groundbreaking (for us). We have immediately been able to take ideas in our heads and see them come to life just by using a prompt chat interface. You can probably hear our excitement for it in this episode!***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

We don’t normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn’t know we were going to share about those businesses.Then, we each brought 3 predictions for the online business space (digital products focus). Did any of these surprise you? Which one do you think we’re right on?***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025!We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn’t (hey, that’s life 🤗).  🔗 If you want to read the full 2024 Review/2025 Preview (with photos and charts): https://wanderingaimfully.com/2024-review***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!You can see the sales page we created, learn more about the Calm Launch Formula ✌️🚀, and even get access to the free course preview we forgot to email about (lol!) at: https://wanderingaimfully.com/deal ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creatorbusiness-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we’d just record and have at it 😂.Not sure there are big takeaways from this episode? Maybe just to find out if you’re #TeamJason or #TeamCaroline? Where do you stand with using social media for your business?We’ll definitely record another episode (or two 🙈) as we solidify our thoughts and plans for using/not using social media in 2025.***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creatorbusiness-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you’d rank things!Jump to 21:42 if you only want the Marketing Tactics list.🔗 Here are a few links mentioned in this ep:Onyx Advent Coffee Calendar19 Grams Advent Coffee CalendarTony Chocolonely Advent Coffee CalendarPriorities Card Game***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creatorbusiness-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll keep you posted. We also give a glimpse at how we’re feeling about work/business right now and what’s “shifting in us” as we like to say. We’ll have a lot more to share in the coming weeks/months as we always do this time of year.If you listen on Spotify, please comment with what you want to hear more of with our podcast? We’re always keen to hear from you folks! ❤️***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creatorbusiness-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we’ve had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions. If these are topics that could be triggering at all, please don’t hesitate to skip this episode or come back to it when you feel ready. We also want to emphasize this is our personal journey, and we’re not medical experts. Our hearts go out to anyone who is in the midst of a similar journey or has gone through struggles conceiving in the past. Thanks for listening. 💛

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.Spoiler alert: For the second launch in a row, we did NOT hit our low goal 😬. BUT, we still had a successful 6-figure launch and welcomed in a great new group of WAIM members.We share the positives, the negatives, the strategy we used for this launch, and then takeaways for what we’re going to tweak for 2025 enrollment periods. If you like launch recap content, you should thoroughly enjoy this ep!***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we’re looking ahead at.The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work! Can’t wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she’s just more relaxed and less directing the horses which way to take us down the trail). ***😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time 💌 Want practical tips to help you grow your creatorbusiness-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter 

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now! If you’re looking to learn our specific 4-week pre-launch strategy AND get AI prompts that can create the exact pre-launch content discussed in this episode (for you!) in less than 30 minutes 😱 you can join WAIM Unlimited and get our Calm Launch Formula program at https://waim.co/join Join us this week as we deconstruct our 4-week pre-launch plan for our current enrollment. Hear how we’ve gone from scattered to focused, and the initial results are proving to be worth it!Other things mentioned in this episode you can check out:🔗 Our "Journey to 330" recap: https://waim.co/330 🔗 13 Marketing Ideas: https://waim.co/online-business-marketing