All Episodes

Customers are the life-blood of our online businesses but that doesn't mean we have to bend to their every whim. So, what do you do if you have a bad customer? Is it possible to ensure you only end up with good customers? We talk about a few tried and true strategies we use to create the best experience for our customers (without breaking the bank). This episode dives deep into the conversation of running a business that focuses on taking care of and managing customers! QUESTION FOR YOU: Are you currently surprising your customers in any way? Has this episode inspired you to do something unexpected for your customers? Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark! We decided to keep things a little less formal as far as the conversation goes. We poured ourselves some adult beverages and explored these topics: When is it appropriate to start listening to Christmas music? What job do we think we'd have if we weren't entrepreneurs? And what unpopular opinions did Caroline have (or not??) during this chat? Hope you enjoy this first non sequitur episode and the roaring fire in the background (hah!) Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Friendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults. We also share specific examples of dealing with toxic friendships. Like, what happens if you want to make a big change in your life but you feel like a close friend (or family member) won't support you? And how do you know if your friends actually align with your values? QUESTION FOR YOU: Are you more like Jason, where you have fewer friends or are you more like Caroline and you have multiple tight-knit groups of friends? (Feel free to tweet us your answer @jasondoesstuff | @ckelso) Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

We aren't going to lie to you and say that becoming a more confident person happens just because you want it to. However, we do believe that there are practical ways you can increase confidence and we explore them in this week's episode. Because we try to keep things as real as possible, we also share a story about body confidence and how hurtful a few simple words can be in a relationship. Whether you're trying to gain confidence in your life or in your business, this episode should give you a few simple steps to take right away. Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Money is a tricky subject, especially in a relationship! How do you split bills? Who pays for what at certain times? When do you decide to combine bank accounts (or do you??) These are the hard-hitting financial topics we discuss in this week's episode. We share how we look at our income and expenses as a couple and when we merged everything together (and why). If you're wondering if you and your partner should or shouldn't co-mingle your finances, this episode is for you. Even if you don't have a partner, you may still learn a nugget or two from our experiences managing money over the years. Mentioned in this episode is our "Income Flow" and how we have our bank accounts set up. You can learn more about that in our debt freedom article: https://wanderingaimfully.com/debt-free/#step5 Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Marketing can be something you enjoy or the part of your business you absolutely loathe (and most likely avoid). In this episode, we break down the marketing strategies we've used for the past few years. Spoiler alert: Email marketing has been THE BEST form of promotion for us and we'll share why we think it's the marketing tactic YOU should focus on the most. We don't stop there though, we also talk about where social media fits into marketing and where we think marketing is going in the future. If you're someone who struggles to promote your product or service, we hope this episode gives you lots of stuff to chew on. We also hope it provides you with some clarity and new thoughts when it comes to getting people to buy your stuff! Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and see our email marketing strategy in action when you sign up for our Wandering Weekly updates.

We fully admit that our journey with physical exercise hasn't been perfect over the years. It's been hard for us to find a sustainable exercise program that we didn't hate. One of the most difficult things we explore was how much society and the people around you can impact how you view fitness and getting in shape. In this episode of Wandering Aimfully: The Show, we share all our stories about working out, including how tough it's been to find an exercise program we could do together (without fighting... hah #realtalk). We hope that by sharing our in-depth story and how we think we've finally found the right routine and mentality toward taking care of our bodies, you can be inspired to do the same! Hope you enjoy this episode about working out and finding a way to prioritize your physical health (with balance)! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show (you can find our show on Apple Podcasts, Spotify, Google Play, Stitcher, and more!).

Whether it was thinking Jason could get paid to wear t-shirts for a living, Caroline quitting her perfectly great job after college, or moving clear across the country with $100,000+ in debt and almost no plan, we're no strangers to taking risks. In this episode of Wandering Aimfully: The Show we share some of the biggest risks we've taken and what the steps were from dreaming about it to DOING about it. You may even be thinking about taking a risk of your own and we hope this conversation helps nudge you one step closer (aka the whisper stage of risk taking). Hope you enjoy this episode all about taking risks! Also, as of this episode going live our Wandering Aimfully Memberships are OPEN. Join our awesome community at wanderingaimfully.com/join

In our household we don’t see going to therapy as a weakness, we see taking care of mental health as something vitally important. Caroline shares her experiences going to three different therapists, while Jason breaks down what it’s like to support your significant other while going through difficult experience. We also discuss if Jason is ever going to therapy and our thoughts on couples therapy. Hope you enjoy this episode all about mental health! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

We weren’t bitten by any radioactive spiders (thankfully!) but we do have origin stories of our own and share them with you in this episode. We share the experiences that shaped us into the creative entrepreneurs we are today, including our upbringing, our very different college experiences, and the pivotal lessons we learned from our crappy jobs. We also discuss IWearYourShirt and the impact it had on both of us. If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

Who the heck are we? What is Wandering Aimfully? Is this podcast right for your earballs (aka ears)? We’re Caroline and Jason Zook, a creative husband and wife team who believe in living life and running businesses on your own terms. This episode will introduce you to us and give you an idea if this podcast is right for you! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.