More Predictable Episodes

Jan. 18, 2024

187 - Taking a side project to a full-time project

If you’re thinking about turning a side project into a full-time project, we hope this episode helps! We have four big takeaways we’ll share that we’re focusing on in our shift from working on our second business (Teachery, an online course software) and
Nov. 2, 2023

183 - Simplifying your business (part 2!)

In this episode, we dive deeper into the topic of business simplification by exploring offer complexity, marketing bridge complexity, and three other areas of complexity in your business. We chat about the importance of clarifying, pruning, and organizing
Oct. 19, 2023

181 - 30-day content challenge stats + lessons learned

Our BIGGEST content project to date has come to an end and we want to share our initial findings, analytics, and emotions. There are a bunch of takeaways you can apply to your business too!
Oct. 5, 2023

179 - What're we doing with coaching in 2024?

We have this phrase around the WAIM office (aka our living room) that’s the “Straddling Strategist.” It’s the idea that so many people are straddling between two ideas or two businesses and can’t quite go all-in on either. Th...
June 1, 2023

170 - Pros and cons of an "invisible" business

What does it mean to run a business that’s barely visible to the outside world? Without social media or consistent new content, can a business be successful and profitable?
March 30, 2023

162 - Our "PRAM" framework to transition to digital products

We share our simple “PRAM” framework to help client-based biz owners move to selling online courses, ebooks, templates, or any digital product your little heart desires. Making the shift to digital products does NOT happen ov...
March 23, 2023

161 - 27 tips to get you from clients to digital products

We surveyed our audience and got some incredibly helpful advice from other biz owners who have made the transition from working with clients to selling digital products. From the ~200 responses, we found 6 common categories o...