248 - What’s changed with launches?

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Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand.

How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI?

Here’s what we cover in this ep:

• Why pre-marketing matters more than ever (and how to start sooner)
• The power of “carrots” and launch events to drive urgency
• Why inboxes are cluttered and what to do about it
• How specificity and social proof are becoming non-negotiable
• Why it's easier than ever to execute a launch (doesn’t mean sales are easy)

Whether you’re prepping for a big product launch or rethinking how you sell altogether, this episode will help you show up with more intention, strategy, and confidence.

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