239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)
Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot.
In this launch recap episode, we’re breaking down:
- The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)
- Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)
- What we’re doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)
- Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025
If you’ve ever had a launch that didn’t go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what’s next for us!
🔗 See our fancy new office at https://wanderingaimfully.com/now
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