118 - Embracing YOU: Branding + Copywriting (and Jason got covid)

We’re continuing our 6-week series called Embracing YOU and chatting about putting more you into your copywriting and branding in this episode. We also talk through Jason testing positive for covid during our stay in Lisbon.

It can feel risky to stand out with your business but we’d say it’s one of the most important decisions you can lean into when building your brand and doing any copywriting (emails, sales pages, newsletters, articles, etc).

Your brand is how someone feels when they experience your product or service and the more you inject your authenticity and uniqueness into that brand the more you’ll align with your customers/clients!

For years, we’ve wrestled with the ideas of “being professional” and… what the heck does that even mean?? Who decides what a “professional” standard is in the online business world we exist in these days? Does that antiquated way of thinking actually matter anymore? (Spoiler alert: no, it does not.)

We hope you walk away with some ideas and ways to embrace more of what makes YOU, you, in your brand and copywriting after listening to this episode.

Oh, and not to bury the lead, but in the *pramvel* section, we share our covid story from the last week. And the small wedding we catered via UberEats!

🍿 Movie discussed: Not a movie, but we loved The Woman in the House Across the Street from the Girl in the Window on Netflix!

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co