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A weekly podcast for online creators who want to grow a calm business—one that's predictable, profitable and peaceful.
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Recent Episodes
April 3, 2025
241 - 5 signs it's time to pivot your business
How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hop...
March 27, 2025
240 - Why we’re ending WAIM Unlimited (part 1)
After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. Retiring WAI...
March 20, 2025
239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)
Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we’re breaking down: The details of our Spring 20...
March 13, 2025
238 - We’re having a baby! 😱 (Fertility journey update)
This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has bee...
March 6, 2025
237 - 4 steps to make your next launch feel CALM
⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimit...
Feb. 27, 2025
236 - Business is overcoming these 6 roadblocks
📣 NOW OPEN! The doors to join our un-boring coaching membership are open! Join us for 6 months of (un-boring) business coaching if you're just getting started or hop into our flagship program WAIM Unlimited that includes a st...
About the Hosts
Jason Zook
Cinnamon Roll Enthusiast
Lover of doing things differently and action-taking. Retired professional t-shirt wearer. Ask me about my favorite DBZ character.
Caroline Zook
Feelings Enthusiast
Always curious, always wanting to dive deeper into the WHY behind everything. The Enneagram 4 in me loves poetry and painting, while the entrepreneur in me loves to nerd out on Notion and data analytics.