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A weekly podcast for online creators who want to grow a calm business—one that's predictable, profitable and peaceful.
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Recent Episodes
April 24, 2025
243 - How we’re (currently) prepping/planning our parental leave
With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, and mindset. Whether you’r...
April 17, 2025
242 - Why we're ending WAIM Unlimited (part 2)
This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision. The questi...
April 10, 2025
Minisode (Jason Only) - Does everything feel messy right now?
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April 3, 2025
241 - 5 signs it's time to pivot your business
How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hop...
March 27, 2025
240 - Why we’re ending WAIM Unlimited (part 1)
After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. Retiring WAI...
March 20, 2025
239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)
Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we’re breaking down: The details of our Spring 20...
About the Hosts
Jason Zook
Cinnamon Roll Enthusiast
Lover of doing things differently and action-taking. Retired professional t-shirt wearer. Ask me about my favorite DBZ character.
Caroline Zook
Feelings Enthusiast
Always curious, always wanting to dive deeper into the WHY behind everything. The Enneagram 4 in me loves poetry and painting, while the entrepreneur in me loves to nerd out on Notion and data analytics.