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A weekly podcast for online creators who want to grow a calm business—one that's predictable, profitable and peaceful.
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Recent Episodes
Dec. 16, 2024
228 - Our 2024 review and 2025 preview
2024 is in the rear view mirror and we have an episode reviewing what went well, what didn’t go well, and our look ahead at 2025! We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappoint…
Dec. 12, 2024
227 - How'd our first Black Friday deal in 7 years go?
It’s hard to believe we haven’t sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went. We cover: What we sold, what it took to put the sale toget…
Dec. 5, 2024
226 - A (real) messy convo about social media
We went back and forth on sharing this episode, as it’s one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we…
Nov. 28, 2024
225 - Top 5 marketing tactics to use in 2025 (draft style + Thanksgiving!)
When this episode goes live it’s Thanksgiving in the U.S. and we’re drafting our Top 5 dishes we’d want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we’d use if we had a brand new b…
Nov. 21, 2024
224 - We're back from 5 weeks of travel in the U.S....
The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how i…
Oct. 3, 2024
223 - Our fertility journey (so far) | Two early miscarriages in 3 months
TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemic…
About the Hosts
Jason Zook
Cinnamon Roll Enthusiast
Lover of doing things differently and action-taking. Retired professional t-shirt wearer. Ask me about my favorite DBZ character.
Caroline Zook
Feelings Enthusiast
Always curious, always wanting to dive deeper into the WHY behind everything. The Enneagram 4 in me loves poetry and painting, while the entrepreneur in me loves to nerd out on Notion and data analytics.